About Us

Guydyon's inclusive finance approach

Guydyon, a Dutch firm focused on financial inclusion in emerging markets is the initiator of the Guydyon Pan African Inclusive Finance Company (GPAIFC) a company that will develop and manage Micro Insurance Service Platforms in the Africa region starting in Egypt. GPAIFC is based on Guydyon’s multi pillar inclusive finance concept for Africa with the aim to enhance economic development, empowerment and social solidarity. GPAIFC, a Mauritius based company, offers a compelling and innovative opportunity to invest in and support the financial sector in certain selected countries in Africa with a unique development impact. The Company’s primary activity is the establishment of a micro insurance service platform in each country of operation linking demand and supply of external parties with the objective to enhance access to micro insurance for low-income Africans.

Early believer: SECO

SECO is the federal government's centre of expertise for all core issues relating to economic policy. Its aim is to ensure sustainable economic growth by putting in place the necessary regulatory and economic policy conditions.
Employers and employees should be able to benefit grom growth-oriented policies, the removal of barriers to trade, and the reduction of Switzerland's relatively high prices.
SECO also helps to ensure access to all markets for Swiss goods and services and investment. In terms of foreign trade policy, SECO is active in the formulating of efficient, fair and transparent rules for the world economy.

The market

Approximately 1 billion people live in Africa, of which an estimated 60% live below USD 2 per day. These low-income households are particularly vulnerable to risks. Illness, death, natural disasters, damage to property, and accidents all can have devastating effects on livelihoods without a buffer to mitigate the financial impact. The informal mechanisms developed by the poor offer short-term protection at long-term costs, preventing escape from poverty. Furthermore, most individuals in Africa cannot count on government safety nets to mitigate risks. Failure of informal schemes and government-led programs opens a significant window of opportunity for micro-insurance. Access to insurance and saving products has in many researches been quoted by the poor as more important than access to loans, as they ‘want to be protected for the unforeseen’. Micro insurance serves the needs of the working poor and the vulnerable non-poor. These two segments constitute a micro insurance market of approximately 700 million people. The annual income of this group is approximately 500 billion USD (World Bank, 2007). Assuming a potential for insurance expenditure levels of 5% of GDP (2009 figure for South Africa), the value of the market for micro insurance in Africa is approximately 25 billion USD. A study by the International Labor Office in 2010 indicates that in Africa only 2.6% of the target population uses micro insurance products, or, the value of gross premiums received from the micro insurance market in Africa is only 1% of its potential value.

Protected against the unforseen

Access to insurance and saving products has in many researches been quoted by the poor as more important than access to loans, as they ‘want to be protected for the unforeseen’. Micro insurance serves the needs of the working poor and the vulnerable non-poor. These two segments constitute a micro insurance market of approximately 700 million people. The annual income of this group is approximately 500 billion USD (World Bank, 2007). Assuming a potential for insurance expenditure levels of 5% of GDP (2009 figure for South Africa), the value of the market for micro insurance in Africa is approximately 25 billion USD. A study by the International Labor Office in 2010 indicates that in Africa only 2.6% of the target population uses micro insurance products, or, the value of gross premiums received from the micro insurance market in Africa is only 1% of its potential value.

Egypt

The first country of operation is Egypt where Guydyon conducted a feasibility study of the Egyptian micro insurance market. The key findings of this study, which was funded by the Dutch Government indicated very strong market potential, commercial viability and a high level of local political and institutional support.
Based on the findings of the feasibility study Guydyon has developed a scalable model for the roll out of a pan African micro insurance concept, the Micro Insurance Service Platform (MISP), which will be tested in Egypt during the proof-of-concept phase in Q4 2011 with roll out starting in Q1 2012.

Project Partners


Ordina is a leading knowledge supplier, bringing about improvements and renewal for clients. This is done where Business and IT interface with each other. Ordina combines IT expertise and knowledge of business processes, local markets and local issues. Orinda's vision on environmental sustainability and corporate social responsibility makes a perfect match with the Micro Insurance Egypt initiative
De Hypotheker is a Financial Inclusion Platform in the Netherlands, based on a franchise formula with nationwide coverage. Over a million people have been served and advised in 25 years to help them organize their financial household. De Hypotheker has grown to a renowned knowledge and expertise centre as well.
Egyptian Financial Supervisory Authority (EFSA) regulator and supervisor of non-banking financial markets to maintain their integrity, stability and efficiency; to protect market participants; and to develop it, thus facilitating access to finance.
Egyptian Insurance Federation Aims to raise the professional level of the insurance industry and insurance professions associated.
AIT Consulting Egyptian partner; For the past 10 years, AIT has provided financial and management advisory services to major International Financial Institutions operating in the region as well as corporate clients in different industry sectors. Through its close relationship with the business community, knowledge of the market and existing database of clients, AIT provides a broad range of financial and management advisory services to meet the business needs of manufacturing and service industries.

Egyptian Micro Finance Network The mission of this network is to maximize outreach by providing microfinance institutions in the Arab countries with a forum for mutual earning and exchange, capacity building services, and advocacy for best practices in microfinance.
Egyptian Banking Institute
Aims to lead and inspire, through excellence in training and research, the development of technical and managerial skills of financial service professionals in Egypt and the surrounding region. Develop and adopt international best practices in all training and research endeavors.
Micro Finance Network (MFN) is an international association of leading microfinance institutions. Through the MFN, 31 members from 27 countries share ideas, experiences, and innovative solutions to the challenges they face in search of continuous growth and progress. MFN members seek to be models of what is
possible in the industry
Social Fund for Development The Fund aims to efficiently contribute to the social development of Egypt. The Fund designs development plans, carries out field research, implements and follows-up projects for target groups.

Egypt Post
National Postal Organisation with nationwide coverage as an outlet for postal activities aiming to be easily accessible and to bring people together by (written) communication.